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Fifth Third Bank selects ClairMail m-banking technology

25 February 2011  |  5446 views  |  0 Source: ClairMail

ClairMail, the leader in mobile banking and payment solutions, today announced that Fifth Third Bank has selected ClairMail to power its new mobile banking technology and services.

With the new support from ClairMail, Fifth Third Bank customers will enhance their mobile banking experience with better access to their accounts, bill paying capabilities and real time personalized text alerts, thereby gaining greater control over their accounts and overall finances. Using ClairMail's robust and scalable mobile platform, Fifth Third also has the flexibility to connect to multiple financial systems and future-proof their mobile powered offerings.

"At Fifth Third we are committed to providing our customers with the most efficient and secure solutions to satisfy all banking needs," said Larry McClanahan, vice president & director of digital delivery, Fifth Third Bank. "Due to increased customer demand in this rapidly growing market, we realized the need to adopt a comprehensive mobile solution. After extensive vendor evaluation, we chose ClairMail's mobile platform to strategically grow our mobile initiative. Now our customers will have extended bank access through a service that goes everywhere and anywhere they are."

The ClairMail mobile banking solution will allow Fifth Third to provide its customers with greater control over their personal finances through mobile web, SMS and a client application on virtually any mobile device, including the iPhone. The platform will allow customers to perform various activities including checking account balances, performing account transfers and viewing transaction history. They will also have the ability to sign up for personalized alerts over SMS, while defining preferences for alert triggers (low-balance thresholds or event occurrences that activate alerts) and frequency.

"Fifth Third is dedicated to providing the highest quality financial products and services to its customers and realized the necessity to utilize ClairMail's mobile banking and payments platform to provide an effective, convenient vehicle that satisfies customer demand," said Pete Daffern ClairMail CEO. "Fifth Third's commitment to an extensible mobile banking rollout demonstrates their forward-looking commitment to improving customer acquisition and retention, reduce costs and drive new revenue opportunities through the mobile channel."

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