MobiWire today announced the launch of Mobiprint, a GSM-enabled handheld Point of Sale device, paving the way for mCommerce in developing economies through cellular technology.
Ideal for account top-up, bill payment, e-ticketing, even lottery, Mobiprint offers the all functionality and power of a traditional POS system, in one simple connected Java-based device.
Designed and developed by MobiWire in partnership with Movilway, the Spanish-based electronic top-up service, Mobiprint uses GSM technology to enable the transfer of payment information directly to the secure server, immediately providing proof of the transaction. Put simply, customers will be able to pay with the POS device, using cash, and be immediately credited with top up/e-tickets or relevant proof of payment.
Demonstrating its commitment to providing connected applications using a core technology platform of open and standardised components, MobiWire, formerly Sagem Wireless, has worked together with Movilway to realise their combined commitment of developing secure financial services for the unbanked of developing nations.
The first product launched in the South American market in Q4 2010, where a large percentage of the population is unbanked and pre-paid mobiles are prevalent. This is the first step towards further financial services offering easy solutions for a market lacking in traditional and reliable banking and credit facilities. From both a customer and small business owner perspective, MobiPrint's secure and relevant offering has the ability to revolutionise business processes, narrowing the digital divide by meeting the needs of frequently overlooked populations in places like South America, India, Africa, AsiaPac and Eastern Europe.
"As the market evolves there is a need for devices that build on and optimise the convergent technology in both a consumer and business context," explained Jerome Nadel, EVP User Experience & Marketing at Mobiwire. "By using technology to deliver an intuitive and reliable user experience, we can deliver innovative connected services that solve real problems that affect people today and really sttart to transform markets. We are delighted to use our expertise and understanding of connected devices and user experience to develop a customised core technology platform that, together with Movilway, specifically meets the needs of a frequently overlooked market."