Ukash, the Global eMoney Network, has significantly increased its footprint in Belgium through online and physical issuing, demonstrating the company's priority to strengthen its presence in existing markets and create greater value for its current consumer base around the world.
Following its launch in Belgium in 2008, Ukash is now available at an additional 2,500 points of sale across the country and online using the Bancontact/Mr.Cash system, providing greater access to consumers who wish to deposit, spend or send cash online. This deal demonstrates Ukash's increased focus on adjacent markets and its ambitious plans for growth in 2011.
Consumers in Belgium can now get Ukash from more than 2,500 independent convenience stores and petrol stations across the country from Trendycash terminals in increments of 10, 20, 50 and 100 Euros. Ukash vouchers are also now available instantly online from the Prepaid4.me pinshop in values from 10 to 100 Euros. A simple and secure process, consumers can simply pay for Ukash vouchers through their own internet banking using Bancontact/Mr.Cash payment systems.
Ukash's newly appointed Chief Executive Officer, David Hunter, explained: "Over the last few years Ukash has been focusing on expanding its geographical footprint. Whilst continuing to do this, we also want to ensure we optimise our existing core markets; and this expansion in Belgium is a great example of that. This approach complements our product focus, as we seek to add ever greater utility to Ukash, making us the natural choice for anyone wishing to deposit, spend, or send cash online."