Citi taps Dynamics tech for new card

The Citi ThankYou Prestige 2G Card is part of the new Citi ThankYou credit card suite that Citi is launching this week.

Citi, a leading innovator in cards and payment technologies, is currently conducting a pilot of the Dynamics' Card 2.0 technology with a selected group of its existing customers. The Citi ThankYou Prestige 2G Card pilot card will feature two buttons on the front of the card that allows customers a new way to redeem reward points with the push of a button at the time of checkout. Cardmembers have two options with the new Citi 2G cards: if they select the button "Regular Credit," they can pay for their purchase with credit as they normally would, or they can select the "Request Rewards" button that would allow them to request to redeem points or cash rewards with a simple swipe of the card. When the cardholder presses one of the buttons, the card is activated, and the corresponding light will turn on to confirm the option selected.

"We congratulate Dynamics on the significant recognition of winning 'Best of Innovations' at the 2011 International Consumer Electronics Show," said Terry O'Neil, Executive Vice President of Citi's North America Credit Card division. "It is a terrific accomplishment, the first time a payments technology has received this coveted consumer award. We're also excited that Citi is the first issuer to offer this award-winning technology that delivers greater choice and flexibility at the point-of-sale to our customers and reflects our continued investment in our cardmembers and the customer experience."

"The Best of Innovations win at CES is Citi's achievement as much as it is Dynamics," said Jeff Mullen, CEO of Dynamics. "In order to deliver a groundbreaking consumer experience at the point of sale, an unprecedented level of innovation had to occur on Citi's backend processing systems. Dynamics is just getting started and will continue to deliver new innovations that offer unprecedented value across the entire ecosystem."