Visa targets Christmas shoppers with iPhone

Source: Visa

Visa (NYSE:V), the world's largest retail electronic payments network(1), today announced it is making shopping easier and more convenient for budget-conscious consumers by offering the Visa Mobile application for the iPhone.

Through a simple tap of the finger Visa account holders now have access to more than 50 unique merchant offers ranging from clothing and dining to entertainment. The Visa Mobile application is now available as a free download from the iTunes app store.

Visa is working with a select list of popular merchants to deliver exclusive offers to Visa account holders, helping them save money on every-day purchases. More than 50 merchants including some of the most popular retailers in the U.S. such as 24 Hour Fitness, Jos. A. Bank, Meineke, New York & Company, and Zales are providing discounts through the Visa Mobile application, helping them reach more consumers with targeted offers. Offers are automatically delivered and stored in the application, can be tailored to consumers' life styles and preferences, and can be redeemed either online or at physical retail locations. The application uses location-based technology to provide consumers with a map and directions to a nearby retailer where they can redeem merchant offers.

"Merchants are looking for new and more efficient ways to reach customers, while budget-conscious consumers expect a more rewarding and convenient shopping experience," said Bill Gajda, Head of Mobile at Visa Inc. "The Visa Mobile application meets the needs of both merchants and consumer and brings one of the most trusted brands in payments to the iPhone."

Visa is working closely with handset manufacturers, mobile network operators and technology providers around the globe to bring the reliability, scalability and trust of Visa payments to the mobile channel. The Visa Mobile application for the iPhone was developed in partnership with Monitise plc, a UK business which is a global-leading mobile banking and payments platform. Visa signed a global alliance with Monitise in June 2009 to custom-develop mobile services for Visa across a spectrum of handsets to ensure Visa account holders have a consistent, user-friendly, and secure mobile payment experience.

Visa Mobile Application Features

Visa account holders simply download the Visa Mobile application from the iTunes app store and immediately have access to more than 50 unique merchant offers. Key application features include:

Offers:

* Visa Offers can be tailored to match consumer lifestyle and interest. Visa Account holders can select from several merchant categories such as clothing, dining, jewelry, travel, entertainment, or retail goods. This ensures consumers only get offers they want, and can help increase merchant traffic, loyalty and customer satisfaction.
* Participating merchants include Planet Hollywood, Papa John's Pizza, 24-Hour Fitness, Jos A Banks, Tourneau, New York & Company, Holiday Inn, Ramada, Crowne Plaza, Pearle Vision, Meineke, Buca di Beppo, Cold Water Creek, and Hard Rock Café.
* Account holders with Visa Signature cards will receive special Visa Signature offers in addition to the standard offers.
* Visa is continuously adding and enhancing merchant offers available through the Visa Mobile application. A list of participating merchants can be found at www.visa.com/mobile.

Location-Based Services:

* Using location-based technology, the Visa Mobile application will show consumers nearby merchant locations and provide directions to locations where they can redeem offers and allows them to find the nearest ATM.

1 Based on payments volume, total volume, number of transactions and total number of cards in circulation.

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