eToro's trading platform which already provides an active community and full transparency for online traders, has taken user education a step further with the launch of its new Responsible Trading feature, which safeguards new traders by setting a low risk level as the default, and requires new traders to review educational information before manually changing the leverage setting to allow a higher leverage. The Responsible Trading program includes a pipeline of additional features to be launched in 2011, that will further support the company's ongoing vision of offering tools and a supporting environment to ensure an optimal trading experience.

"Responsible Trading is at the heart of our mission to enable anyone to trade in a simple, enjoyable and transparent manner", said eToro CEO, Johnathan Assia. "In addition to new product features designed for risk management and user education, we provide traders with immediate access to the real experts through the world's largest financial trading community. We believe that providing traders with knowledge and expertise gives them the essential ingredients to enrich their trading experience."

eToro's OpenBook, launched in July this year, is a social trading network that provides financial traders with real time feeds of other traders' positions, profits and strategies. OpenBook promotes Responsible Trading by breaking barriers between traders, accelerating knowledge sharing and shortening the learning curve for users that want to bring their trading experience to the next level.

Additional features that support Responsible Trading include unlimited practice accounts and automatic applying of stop loss orders so losses never exceed the initial investment. In addition eToro provides personal account managers who talk traders through the trading process and steer them towards sources of help and support.