T8 Webware, a provider of Web development, management and hosting services for the financial industry, today announced that Illinois-based Litchfield National Bank launched its new website.
The bank selected T8 Webware to redesign its site because of the company's proven industry reputation and its ability to equip clients with the tools to maintain innovative, dynamic sites that engage customers.
Previously, Litchfield National Bank had a dated, static website that met its basic needs for Web banking. As popularity of the site grew, the bank realized a need to improve both its design and functionality. T8 Webware provided a complete, constantly connected Web experience that enables Litchfield National Bank to offer timely, accurate and relevant information and services to its diverse demographic of customers.
"Our customers coined the nickname 'The Friendly Bank' based on generations of service, and we are dedicated to sustaining that reputation as the bank develops its Web and mobile channels," said Mike Fleming, president of Litchfield National Bank. "We want our customers to find their online visits as enjoyable as a face-to-face visit at one of our physical locations, and T8 Webware has made that possible. The new site is reflective of our character and commitment to the community."
New features, such as real-time weather reports, stocks and cash grain prices, have caused Litchfield National Bank customers to spend more time on its site, increasing browsing by two and one-half minutes and having more than 16 percent of visitors be new users of the website altogether. T8 Webware's content management system, FREEDOM8, breaks down traditional boundaries that once limited updates online and enables the bank to make quick, easy marketing and news modifications without any unnecessary work or compliance concerns.
"Litchfield National Bank has developed a reputation as a community cornerstone, and as its area, 'the hub of central Illinois' expands, it will be prepared to meet the growing market with the personal service on which it was built," said Wade Arnold, CEO, T8 Webware. "Increasing its Web presence and leveraging that as a significant marketing tool to provide additional offerings enables the bank to better engage customers while also giving the same level of service they would receive in a branch."