Guava, the search and social media specialist, has been appointed by RBS Insurance to deliver search and social media consultancy and implementation across its portfolio of insurance brands which include Direct Line, Churchill, Green Flag and Privilege.
RBS has tasked Guava with delivering a comprehensive search marketing strategy aimed at increasing awareness and sales through natural search across various digital properties and online channels.
Guava will be working to provide technical consultancy plus training workshops on how to produce search engine friendly content, whilst aiming to maximise ROI across all of the RBS Insurance advertising channels.
Colin Madders, Head of Digital Operations, RBS Insurance, commented: "It's vital that our brands not only rank highly in search engines, but are first choice when looking for insurance products online."
Martin Dinham, Sales Director, Guava UK added: "Today's insurance market is highly competitive and insurance brands need to reach out beyond traditional marketing methods to ensure high visibility and to secure new customers, a dynamic which RBS clearly understands.
"As online marketing evolves so in turn has Guava's service offering, enabling us to deliver a comprehensive strategy that encompasses SEO, social media and mobile for blue chip brands."