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Chaikin Stock Research taps WorkLight for mobile investment apps

29 September 2010  |  2605 views  |  0 Source: WorkLight

Chaikin Stock Research has selected the WorkLight Mobile Platform to create and manage its line of Chaikin Power Tool applications that provide individual investors with information previously available only to investment professionals.

Chaikin Power Tools, soon to be launched as an iPhone app, will be made available via WorkLight as BlackBerry and Android applications, as well as desktop widgets and browser plug-ins. The applications provide investment information that is personalized to an individual's stock portfolio and enable mobile stock trading through online brokerage partners.

"We need a platform that allows us to offer a personalized, user-centric , stock management capability, and which easily optimizes the user experience for each mobile device," said Marc Chaikin, founder and CEO at Chaikin Stock Research. "WorkLight's mobile application platform uniquely provides us with development flexibility to incorporate device-specific features, while enabling full control of the application lifecycle including delivery and management over time."

"The main challenge for most companies launching mobile apps is to strike a balance between coverage of disparate mobile operating systems and delivering a best-of-breed user experience per device," said Shahar Kaminitz, CEO of WorkLight. "Chaikin's applications are a great example of how companies can reach the full scope of their customer base much faster and cost-effectively with a single code base and effort to achieve better results."

Chaikin Power Tools will be available to individual investors, active traders and full-service brokerage firms. The suite of tools includes:

• Power Gauge Rating - A proprietary multi-factor model of a stock's future potential which pinpoints potential trouble spots in a user's portfolio and helps identify new investment opportunities.

• Portfolio Command Center - Provides alerts regarding events that may impact the value of stocks in a user's portfolio including impactful news stories, earnings estimate revisions and real-time earnings surprise alerts.

• Chaikin Sentiment Rating - Displays sentiment scores for over 3,000 stocks based on semantic analysis of news stories and Twitter posts.

With Worklight, Chaikin Power Tools applications for the Android, BlackBerry, and widgets for desktop and web environments will be made available to users in the coming months.

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