Nyse Euronext has announced its new Power Partners Program, which recognizes and rewards companies that partner with Nyse Euronext to best meet the needs of mutual customers by providing the highest levels of functionality, access and timely enhancements.
The program's first member is LiquidityBook, a financial services technology company serving institutions on both the buy and sell side. LiquidityBook is an order and execution management system with a dual platform messaging system (web and IM based). LiquidityBook also provides FIX service bureau services, managing connectivity for third- party systems to other systems and/or direct market access destinations.
Inclusion in the Power Partners Program is based on customers' usage of NYSE Euronext markets and NYSE Technologies data, products and services. Applicants are evaluated based on criteria specific to their business type. Initially, the program is available to U.S. data vendors, broker-dealers, retail brokers, order management systems, execution management systems and service bureaus.
Power Partner designations range from one to three portals; the more criteria met, the higher the number of portals and the greater the marketing rewards for the Power Partner. Marketing rewards include varying levels of advertising opportunities, visibility at Trader Forums, public relations, and recognition on NYSE Euronext websites.
"It is our pleasure to announce that LiquidityBook has qualified as a Two-Portal NYSE Power Partner. Our partnership with the NYSE is a vital part of our product strategy, and this partnership reflects our commitment to providing our customers with access to the widest possible array of NYSE products and services," said Rick Goldenberg, managing partner at LiquidityBook.