T8 Webware, a provider of Web development, management and hosting services for the financial industry, has introduced Cre8 My Card, an intuitive Web-based application that enables community financial institutions to extend personalized debit card development capabilities to their customers and members online, from the convenience of any location.
The company unveiled the product to attendees at this week's ABA Bank Marketing Conference in Minneapolis.
Cre8 My Card equips users with a broad range of customizable payment card options, enabling them to pull personal photos from various social media outlets or their personal computers. Financial institutions can also upload and manage their own pre-determined image gallery, in which the most common card images are ranked by popularity, giving individuals an even broader selection. During the creation process, customers have full-photo manipulation rights to crop, rotate, resize and/or even adjust saturation of the image to their preference.
"Allowing consumers to personalize one or more of their payment cards contributes to these cards becoming top of wallet," explained Wade Arnold, CEO of T8 Webware. "Instead of a bland branded card, community banks and credit unions now have the opportunity to enhance customer loyalty while also generating additional revenue for the institution."
Developed to be a full-page experience, Cre8 My Card is installed as an extension to the institution's existing website. T8 Webware provides each bank or credit union with a specific URL that is branded with its own logo and color scheme to ensure continuity.
Cre8 My Card also represents a unique marketing platform for financial institutions, as it encourages partnership opportunities with local schools, boosters and other community groups. In providing images for the online photo gallery, organizations can promote customized payment cards through the bank or credit union as a fundraiser, whereby they receive a percentage of all purchases made with these cards.
Each Cre8 My Card design includes the bank or credit union's logo (or merchant logo). Upon completion, users are shown a preview of their customized Cre8 My Card design before submitting it to the financial institution for approval, which then forwards the template onto the instant issue system or vendor for creation.