AlphaTrade.com (OTC BB: APTD) has committed to developing a unique trading platform which will allow clients of any brokerage firm to execute trades on-line securely and immediately.
The multi-trillion dollar online trading industry has been dominated by firms such as E-Trade, Ameritrade and others making it difficult for smaller boutique firms to compete. Scottrade, a leading online investment firm, reported 2007 gross revenues of 1.03 billion and is currently holding 2 million accounts. According to preliminary research, analysts for AlphaTrade concluded a nominal penetration of 1% of the total market share could result in revenues in excess of 100 million annually.
"Our trading platform," states Chief Executive Officer Gordon Muir, "will allow any firm to compete directly with larger firms. In fact, the smaller firms will be able to charge less than the larger firms for online trading privileges." The new platform will offer clients access to AlphaTrade's premium E-Gate service at no additional cost. Created in 1999, E-Gate is a multilingual real time trading tool used worldwide offering Level II quotes, charting and portfolio management systems.
The trading platform will have unique features not found in other systems such as the ability to change languages instantly in real-time. In addition, market data applications will be available on any operating system or computer anywhere in the world, including handheld devices such as Blackberry, Droid and iPhone.