MasterCard introduces pre-paid partner programme
MasterCard Worldwide today launched MasterCard Partners in Prepaid - a new initiative to stimulate MasterCard's collaboration with partners and customers around the world and drive growth in prepaid. MasterCard Partners in Prepaid will focus on delivering innovation at a number of levels: in the sharing of global best practices, in thought leadership, in investments in partner growth; and in simplified interactions. The initiative aims to accelerate innovation and engagement to deliver the best prepaid solutions for the marketplace.
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"The prepaid industry is characterized by entrepreneurialism, innovation and passion - for delivering solutions that resonate with the market and making life easier for consumers and organizations alike," said Tim Murphy, Chief Product Officer, MasterCard Worldwide. "At MasterCard we recognize the importance of all companies in the prepaid value chain. MasterCard Partners in Prepaid will facilitate collaboration and harness the industry's shared passion for prepaid to deliver the innovative payment solutions that drive growth in the sector."
MasterCard Partners in Prepaid will offer a high-engagement approach to help participants capitalize on the significant opportunities that prepaid offers and deliver innovative and impactful programs that meet the needs of consumer, corporate and government users. It will leverage multiple channels including Web 2.0 capabilities to encourage sharing of information and closer interaction with MasterCard. MasterCard Partners in Prepaid will also build on the dynamics of the industry by creating opportunities for participants to interact with each other. The program is open to MasterCard industry partners at no additional charge.
MasterCard Partners in Prepaid is designed to provide participants with:
* Enhanced dialogue & insights via:
o Assessing market needs through partner surveys and interactions
o Delivering and sharing global best practices and industry thought leadership
o Incorporating partner insight into the development of research and innovation agendas
o Strategy development and launch support for major prepaid programs
o Facilitating open forums on items of significant industry impact
* Increased investment in partner growth & success including:
o Development and leveraging of targeted prepaid specific promotions
o Increased marketing and consumer education support
o Periodic marketing forums to share and seek feedback on proposed activities
* Simplifiedhare and seek feedbplifiedhare and seek feedback on proposed activities
* Simplified customer interaction model that will:
o Enhance prepaid on-boarding process
o Decrease response time
o Deliver specific efforts to capture and address partner feedback
"Prepaid has achieved remarkable growth, and welcomed millions of people into the financial mainstream. MasterCard is committed to accelerating momentum globally by actively fostering an open dialogue and promoting collaboration to drive innovation and realize the full potential of prepaid," said Laura Kelly, Executive Vice President, Global Prepaid & Healthcare Solutions, MasterCard Worldwide.