Global Axess expands ATM branding deal with Union Bankshares
Global Axcess Corp. (OTC Bulletin Board: GLXS), a rapidly growing independent electronic financial transaction processing company, today announced that it has signed an expanded agreement with Union Bankshares Corporation (Nasdaq: UBSH) to brand an additional 31 ATMs under Global Axcess' Branded Cash Program.
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UBSH is now the largest financial institution in the program representing 73 branded ATMs.
Union Bankshares Corporation is a multi-bank holding company headquartered in Bowling Green, Virginia, and is the third largest banking organisation based in Virginia. UBSH serves the central and northern neck regions of Virginia through four independent community banking subsidiaries: Union Bank & Trust Company, Northern Neck State Bank, Rappahannock National Bank and Bank of Williamsburg.
Robert K. Colabrese, executive vice president of sales for Global Axcess, commented, "We are pleased to expand our relationship with Union Bankshares Corporation. Our "Branded Cash" program permits institutions like Union Bankshares to dramatically expand the palette of services that they can provide to their customers in the most cost-efficient manner possible. This program is also invaluable for owners of independent ATM networks (ISOs) in teaming them up with local financial institutions to provide expanded financial services and consequently more traffic to their merchants ATM sites. This is a win/win situation for all involved."
"The expansion of our ATM network through Global Axcess permits us to achieve greater brand recognition throughout our market area and drives the opening of new accounts in previously underserved areas," said Tony Peay, chief financial officer of Union Bankshares Corporation. "Convenience for our customers will be enhanced with a wider distribution of ATMs in our served markets and our customers will benefit from utilising those services at no additional cost. We are firmly committed to providing value to our customers at every opportunity."