T8 Webware, a provider of Web development, management and hosting services for the financial industry, today announced its selection by The Coastal Bank to facilitate and revitalize the Web browsing experience for its customers.
With its existing website, The Coastal Bank was limited in presenting information and an identity true to its actual brand. The site was not interactive and lacked frequent updates to content, leaving visitors with no reason to navigate its pages. Recognizing a need for change, the Savannah, Ga.-based institution enlisted T8 Webware to refresh its Web presence to bring additional form and functionality to its customers. T8 Webware offered significant value not only in its development and design capabilities, but also in the company's knowledge of the challenges financial institutions face with the Web.
"Giving our website a new look visually was just a component; without quality content to then complement it, any redesign efforts were pointless," said Adam Montgomery, director of marketing for The Coastal Bank. "T8 Webware's technology is the enabler behind this institution's ability to now make frequent changes on a consistent basis, demonstrating our commitment to providing relevant information to customers and prospects. If we want them to visit us online and browse multiple pages, we must ensure they have a reason to do so."
Since its late January launch, The Coastal Bank has increased Web traffic by at least 20 percent month over month, and has cut its bounce rate in half. The bank also noted that site visitors remain there twice as long, a direct result from the combination of better content, design and interactive tools. T8 Webware's content management system, FREEDOM8, allows the bank to achieve a more active Web presence, incorporating not just a requisite listing of services and policies but a more dynamic fluidity. FREEDOM8 maintains a running log of any and all site changes, affording users an easy, effective means to uphold FDIC functional compliance and FFIEC guidelines.
"The Coastal Bank wanted a better way to reach customers and attract prospective ones through the online medium, but - at the same time - has achieved true brand equity while also becoming more responsive to individuals' banking needs," said Wade Arnold, CEO, T8 Webware. "Leveraging the Web as significant marketing tool enhances customer service and drives visibility beyond traditional reach, all with the ability to track its statistical impact."