KeyBank goes mobile

Source: KeyBank

KeyBank (NYSE: KEY) has enhanced its online banking capabilities and added mobile banking to its suite of banking solutions. Both moves reflect Key's ongoing efforts to provide clients with a breadth of options that meet their specific banking needs while delivering a superior overall client experience.

Online Enhancements

The enhancements made to Key's online banking channel, key.com®, were cited as award-winning by Corporate Insight's 2010 Bank Monitor. Corporate Insight is a leader in competitive intelligence in the financial services industry. Key was among the companies highlighted in the report as best in-class examples of the online banking experience.

For 2009, Key received:

* 1 GOLD MEDAL (Online Application capabilities)
* 2 SILVER MEDALS (Online Banking Account Information and Account Transfer Capabilities)
* 2 BRONZE MEDALS (Online Banking Alerts and Help Area)


In its 2010 report, Bank Monitor noted, "KeyBank continues to allow users to apply for multiple accounts simultaneously in a single application, while guiding them with the extensive assistance via a progress meter and chat tool. This combination of features earns the firm a Gold Monitor for a second consecutive year."

Mobile Banking & Text Messaging

In another move aimed at strengthening its channel offerings, Key recently added Mobile Banking & Text Messaging to its suite of delivery options.

With Key's Mobile Banking (m.key.com), Online Banking customers can view their balances and transactions, pay bills, and transfer funds to internal accounts using their smartphones. BlackBerry® owners can also download the Mobile Banking application from the BlackBerry® App World.

Key has differentiated itself in the mobile banking market by offering text messaging to any client with a qualifying account, whether or not they are an Online Banking client. With Key's new text messaging feature, customers with qualifying accounts (Checking, Savings, Health Savings Accounts, Cash Reserve Credit, Personal Loans and Lines, CDs, and Commercial Loans and Lines) can:

* check their account balances;
* view recent transactions; and,
* receive account activity alerts through a text-enabled mobile device.

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