Vanguard to deploy StayinFront CRM software
StayinFront, a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced that Australia's leading provider of index funds, Vanguard Investments Australia Ltd, will implement its leading-edge CRM solution to help it increase efficiency and improve customer service.
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Vanguard Australia will use the StayinFront Visual Elk CRM platform and StayinFront Panorama data analysis and decision support tool to integrate customer information from several databases into a single platform, enabling a more customer-centric approach to its business.
"We're experiencing significant growth in the number of financial advisors and individual investors seeking our services," said Vanguard's Information Technology Manager, Philip Roe. "StayinFront provides us with a feature-rich platform, which we can tailor to our needs, that will enable us to maintain the highest possible service levels despite the increased demand."
Vanguard selected the StayinFront solution for its functionality, flexibility and cultural fit, recognising the benefits of StayinFront's strong track record in the financial services market and its ability to customise the software to match Vanguard's business processes.
Managing Director of StayinFront Group Australia Pty Ltd, Andrew Campbell, said the company’s ability to match its software to the complex requirements inherent in the financial services industry was critical to its selection.
"Vanguard liked the fact that we could partner with them to develop an exact fit for their needs, drawing on our local expertise and applying a phased approach to deliver quick wins along the way. We're delighted to have the opportunity to work with an organisation of Vanguard's calibre," he said.