MyHousePrice.com, the first company to provide pay per view online access to actual house prices in Scotland, extended its services to England and Wales at the start of 2005 and can now provide the official sale price of any house sold in England, Scotland and Wales.

The ads will run at 54 busy London Underground stations, including London Bridge, Piccadilly Circus and Waterloo. Launched on the 2nd of February, the campaign will deliver over 600,000 guaranteed advertising one-to-ones in a four week period.

MyHousePrice.com selected ATM:ad as an ideal channel for promoting its property information service. The creative for the ad, designed for MyHousePrice.com by i-design's in-house creative team, features strongly branded animation which actively promotes both the MyHousePrice.com brand and web address.

ATM:ad is a highly accountable advertising solution which enables targeted advertising campaigns across multiple ATM networks. One of its key benefits is the ability to retain and record key data every time an ad is displayed. MyHousePrice.com will have the advantage of post campaign analysis, providing information on the exact number of one-to-one interactions with their message during the course of the campaign.

The MyHousePrice.com campaign will utilise four separate ATM:ad modules:

• a 10 second animated "Attract" sequence which loops prior to the customer inserting their card and setting out the MyHousePrice.com proposition – "every house sold, every price paid"
• a minimum five-second animated "In-transaction" sequence whilst the customer waits for their cash or service, introducing the "£1 per property" service
• a reinforcing "Thank you" message at the end of the transaction reinforcing the core campaign messaging above
• finally the "Receipt" – a graphically printed take-away reminder including a call to action in the form of the MyHousePrice.com website

Dan Cookson, Director at MyHousePrice.com comments: "We are really excited by the potential ATM:ad offers MyHousePrice.com to build our brand in such an innovative and complementary way. As pioneers in the house price information market we are continually looking for creative partnerships with like-minded organisations. Working with i-design has been a delight. The February ATM:ad campaign also coincides with the launch of our unique Pro service which will enable professionals (i.e. surveyors, estate agents, lenders and brokers) to instantly view the price of any houses sold in Britain"