Citibank has set a new standard for Hong Kong's credit card industry by introducing the city's first Same-day Card Issuance Service at branches, which substantially reduces the current credit card approval cycle from days to an hour.
Compared to an average of two weeks' timeline with conventional issuance, Citibank credit card applicants now only need approximately an hour from submitting the application form plus supporting documents at one of the designated Citibank branches to obtaining a new designated credit card in their hands.
Citibank GCG Director of Cards Business Neil Gardner said, "Thanks to the advancement of technology and the extended service hours of our branches to 7pm, we are very proud to provide unparalleled flexibility and convenience to our customers, so that they can instantly enjoy our shopping, dining and travel privileges.
This, once again, demonstrated our ability to deliver innovative services to meet our customers' needs."
To celebrate the introduction of the new service, Citibank rewards the customers who successfully apply and collect the designated card at branch on card approved date with an instant offer of supermarket shopping voucher and a welcome offer of up to 60,000 Rewards Points.
In 2006, instant issuance service was available at Citibank credit card mobile van parked at Langham Place and circulating in different parts of Hong Kong, enabling customers to experience the immediate benefits brought along with instant issuance.