Leadfusion announces Social Financial Tools, a new product designed to help financial institutions quickly and easily penetrate social media sites.
Social Financial Tools is an out-of-the-box solution that enables financial institutions to offer branded financial calculator widgets for consumer use in social networking environments.
As opposed to traditional online advertising plays, the consumer-centric nature of Social Financial Tools ensures acceptance of these tools in the social space. Social Financial Tools provide consumers with easy to grab financial research content for convenient reference in their most frequently visited online spaces. Leadfusion currently supports Social Financial Tools in Facebook, MySpace, iPhone, Windows Live and iGoogle.
Social Financial Tools also provide financial marketers with unprecedented brand control on social sites. Leadfusion's unique functionality ensures fidelity of these tools with corporate branding efforts and consistency of calculation results with the institutional website. Social Financial Tools extend the financial institution's presence in online forums by providing a helpful resource that allows tool users to become brand champions.
"Thanks to the amplifying impact of social media, a single loyal customer can become a powerful advocate," said Bill Pollack, Director of Products and Professional Services. "By leveraging this multiplier effect of social media spaces, Social Financial Tools help financial institutions build brand awareness and establish advocacy for a large audience of consumers."
As an integrated part of the patent pending Leadfusion Researching Solutions platform, Social Financial Tools benefit from Leadfusion's powerful library of financial calculations that span more than 150 topics within 18 categories.
Social Financial Tools is the latest addition to Leadfusion's Financial Experience Management (FEM) suite. Leadfusion's FEM suite consists of Researching, Marketing, and new Selling Solutions designed to operate independently or as a single integrated platform. FEM tools help financial institutions produce an authentic online experience that creates personal value for consumers and enhances the corporate brand. Leadfusion's FEM suite enriches all stages of the consumer experience from engagement through advocacy.