Adyen, a leading provider of global internet payment and e-commerce solutions, announced today the expansion of the company and its solutions to the US marketplace.
Adyen, the pre-eminent provider of next generation internet payment solutions in Europe and first to provide global interchange plus pricing, is now expanding operations to the U.S. market based on overwhelming merchant demand.
Adyen was started and funded by the founders of Bibit which was successfully acquired by the Royal Bank of Scotland (RBS Group) in 2004. Adyen executives include Chief Executive Officer, Pieter van der Does; President of North America, Peter Caparso; Chief Commerce Officer, Roelant Prins; and Chief Technology Officer, Arnout Schuijff. Taking a fiscally responsible approach, Adyen executives wanted to achieve profitability before formally launching the company in the United States.
"With the advent of the Adyen Internet Payment Solution, we have established the next generation e-commerce payment solution for mid, large and enterprise e-commerce merchants," said Peter Caparso, President of North America, Adyen Inc. "With an experienced team which has previously built two payment platforms, we were first in Europe to introduce real-time global interchange-plus pricing for credit cards. We provide a one-stop shop for accepting Internet payments worldwide with one contract and one connection while operating in a non-exclusive environment, providing our merchants complete control."
"E-commerce is an important and growing market opportunity for our merchant processing partners," said Donald Boeding, President, Merchant Services at Fifth Third Processing Solutions (FITB). "Our customers rely on us as their partner to provide innovative solutions to help them grow their businesses. The Adyen Internet Payment Solution helps enable our customers to offer a broad-base of payment solutions for their expanding business needs and desire to access new markets."
Adyen's Internet Payment Solution enables e-commerce merchants to significantly increase online conversion rates by providing a more effective and user-friendly experience to consumers. Adyen's unique skin technology gives merchants complete customization of the payment pages while assisting in PCI compliance by outsourcing certain responsibilities to Adyen.
Nick Holland, Senior Analyst, Aite Group, LLC, said, "Adyen offers a compelling merchant value proposition based around transparent interchange fees, user-friendly diagnostic capabilities and a streamlined customer checkout experience."