A scalable, central messaging solution, Message Workflow Manager will enable BridgePortfolio.com to more efficiently process its managed account data as a result of the solution's workflow technology that introduces a single point of entry to various data sets and accommodates all pertinent messaging standards using APL(SM) from Fiserv. APL is the leading portfolio management platform for managed accounts with more than three million accounts managed on its platform.

Responding to an industry need for scalable technology that facilitates multiple message sets, Message WorkFlow Manager provides investment managers, sponsors, custodians and third parties with a single point of entry into their account data and life cycle. The solution supports the processing of key Managed Account operations including new account opening, client request processing and account termination. By eliminating the need for manual data entry, Message WorkFlow Manager has provided BridgePortfolio.com with a solution that can both lower their operational costs and reduce possible errors. BridgePortfolio.com is using Message Workflow Manager in particular to automate all 19 messages offered within the solution. Since going live on February 16, the company has already realized a noticeable improvement in the speed and accuracy of how client data is updated and retrieved.

"Message Workflow Manager will enable us to enhance our account origination and maintenance through a single point of entry and, through unparalleled account automation, will trigger big changes in our processes," said Chad Meyer, Chief Executive Officer, BridgePortfolio.com, Inc. "This solution seamlessly integrated our existing technology with APL(SM) from Fiserv, and will be a major driver of further account growth."

"We are pleased that BridgePortfolio.com selected Message Workflow Manager from Fiserv to streamline its managed accounts processing," said Cheryl Nash, senior vice president of strategiic marketing and business development for Investment Services, Fiserv. "The scalable solution was created in response to our clients' needs in this changing environment for automation and operational efficiencies; while at the same time embracing communication standards. This solution can enhance efficiencies and reduce costs for companies of all sizes - including firms like BridgePortfolio and larger financial services providers like PNC. We remain committed to providing technology solutions that streamline operations and deliver revenue growth for our clients."