Digital Insight rebranded as Intuit Financial Services

Source: Intuit

Digital Insight, an Intuit (Nasdaq: INTU) company, announced it has a new name, Intuit Financial Services.

The new name and brand more accurately reflect the unique insights and assets the company provides its financial institution customers as Intuit.

"Digital Insight has long been synonymous with excellence in online banking, but online banking by itself is becoming increasingly irrelevant as consumers and businesses need and expect more from their financial institution," said Sasan Goodarzi, president of Intuit Financial Services. "Since becoming an Intuit business in 2007, we've leveraged a wide range of assets to create truly unique offerings that are so much more than simply online banking. Our new name better reflects who we are today, and where we are going."

Through in-depth research and observation, Intuit Financial Services gains unique customer insights into the key pain points and latent needs of consumers, businesses and the financial institutions that serve them. The company then uses a rigorous customer-driven innovation process to provide insights, solutions and services that help make financial institutions the place consumers and businesses manage their financial lives. Some examples include: TurboTax® for Online Banking, FinanceWorksTM for personal financial management and Small Business FinanceWorksTM to help small businesses grow and manage their cash flow.

More than nine million consumers and businesses use Intuit Financial Services' solutions through its network of financial institution customers.


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