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SQuid launches contactless smart card loyalty scheme

15 March 2010  |  1537 views  |  0 Source: sQuid

Following successful trials over the last twelve months, sQuid, the ePayments provider, announces the nationwide launch of its new contactless smartcard-based loyalty schemes.

The bespoke schemes will enable businesses, whether large or small, to cost-effectively offer loyalty rewards to their customers.

With retailers increasingly seeking innovation in loyalty services, sQuid offers a technological breakthrough in smartcard loyalty and payment services, enabling even smaller stores to compete in the competitive market amongst bigger chains.

Through a scheme of their choice retailers can now appeal to new customers and reward their frequent customers. Loyalty schemes could include 'cash back' or a loyalty reward after a certain value of spend or number of transactions. A unique benefit of sQuid is that business owners can personalise the scheme to their needs with own-branded sQuid cards, and communicate with customers via a branded portal.

sQuid uses leading-edge contactless smart card technology, providing customers with an online account where they can view their transactions, as well as keep track of their loyalty funds. The funds on the card are protected with a central host system, far better than flimsy 'stamp cards' common with some loyalty schemes and which are open to abuse.

sQuid launched its loyalty scheme trial last year with Coffee Republic, led by then General Manager, Aruna Withane. Mr Withane has now joined sQuid to lead its loyalty programme, promoting it to a wider audience across the UK. "Working with sQuid early last year with Coffee Republic's loyalty scheme, it became obvious to me that sQuid would dramatically change the way loyalty can work for smaller businesses, as well as larger chain stores. I wanted to be part of driving that change so joined sQuid to head up the loyalty proposition. To successfully compete in a rapidly changing environment, retailers must get closer to customers and embrace new technologies. sQuid not only reduces the cost of transactions, it delivers new revenue streams for businesses too," he said.

sQuid is the next-generation smart card payments network for 'the little things in life'. Its unique pre-pay system enables multi-functional smart cards, combining eMoney retail payments, ITSO (Transit) schemes, council smart card initiatives, plus retail loyalty programmes. Unlike banks' credit and debit cards, sQuid offers universal access to smart card payments, becoming the leading next-generation payment platform.

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