Ukash, the world's largest prepaid-cash issuing estate, has started the new decade as it finished the last by continuing its international expansion with the announcement that its online issuing is now available to customers in Greece and Hungary through its partnership with Citadel Commerce.
This marks another step forward for the global alternative payments provider in achieving its aim of enabling everybody in the world to benefit from safe online payments.
Already available in 28 countries and with more than 300,000 physical issuing points globally, Ukash's introduction of online issuance to Greece and Hungary is indicative of the company's ongoing expansion in 2010, as well as its continued efforts to provide safe, simple and anonymous online cash payments to everyone.
Consumers will be directed from the Ukash website to a secure site hosted by Citadel and, having ordered a voucher - available in denominations of 20 to 100 EUR - they will simply be asked to log-in to their internet bank account to transfer the funds. A unique 19-digit Ukash voucher will then be displayed on screen as well as emailed to the customer at no additional charge. The voucher can then be used to shop, pay and play online safely and conveniently wherever Ukash is accepted.
Mark Chirnside, chief executive officer, Ukash said: "As online fraud continues to pose a significant problem, many customers remain fearful of revealing bank details when shopping online. This makes Ukash's offering increasingly relevant, as customers can pay, play and shop online safe in the knowledge that their anonymity is guaranteed. We hope to enable anyone to spend cash online, irrespective of where they are in the world, so we are pleased to announce that customers in Greece and Hungary are now able to benefit from our service and the added convenience of not having to step foot in a shop to do so."