Lloyds goes for multi-channel marketing with Teradata
04 January 2010 | 7875 views | 0
Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics announced today that Lloyds Banking Group, the financial services leader in the United Kingdom, is enhancing its marketing capabilities by implementing Teradata Relationship Manager (TRM) - software used for customer communications and analysis. TRM will run on the expanding enterprise-class Teradata data warehouse platform at Lloyds Banking Group (LBG).
The new database-driven software application will be used to evolve LBG's multi-channel marketing capabilities to engage individual customers with more relevance and consistency wherever customers choose to interact - in the branch, call center, or online.
"After a thorough evaluation process among top marketing software vendors we chose Teradata Relationship Manager because it was the only solution that would enable us to execute our customer-centric strategy based on the need for multi-channel, multi-step communications -- amid enormous data complexity. TRM will enable us to radically enhance our marketing capability across LTSB, Halifax, and Bank of Scotland brands" said Adrian Windo, Director of 1 to 1 Marketing, Lloyds Banking Group.
"We have just implemented TRM for Lloyds TSB and it has already demonstrated its value by executing complex marketing campaigns far more quickly than ever before" Windo added. "TRM has also helped simplify our IT environment. We are now decommissioning previous capabilities as well as significantly reducing data duplication and data movement around the organisation. The Teradata-based solution is enabling significant cost savings. It's also increasing our revenue opportunities through TRM's enhanced business user access tools, giving us visibility to more detailed customer data, while accelerating our campaign set up and execution. It will enable us to do far more - with lower end- to-end cost"
This new capability will support LBG's customer centric strategy -- which is to help customers achieve their financial goals across all stages of their lives. "Lloyds Banking Group's adoption of TRM underscore's their ongoing commitment to use of the most innovative information technology and analytics to serve their 30 million customers" said Chris Armitage, vice president, Teradata Corporation.
"In today's highly competitive market, companies require more sophisticated capabilities to meet increasingly complex demands, and to deliver more timely and relevant communications across an exploding array of new devices, user groups, channels and technologies" he added.
Customer experience management across multiple channels requires the extreme scalability of the Teradata database platform, and, along with TRM, provides a huge competitive advantage to organisations over other options. The Teradata database is ranked the most advanced in the world and provides high-end, detailed customer intelligence in real time.