Personal finance site FiLife taps social networks for Q&A platform

Source: FiLife

FiLife.com, one of the fastest growing personal finance sites and a joint venture of Dow Jones and IAC (Nasdaq: IACI), today introduced a question and answer platform and two-way API that allows users to tap into the expertise of seasoned financial advisors and the broader personal finance community of individuals who face similar challenges with their 401Ks, credit cards, mortgages and other financial issues.

In addition, when users pose questions, they will also find related personal-finance focused content from Dow Jones' properties including The Wall Street Journal, MarketWatch, Barron's and FiLife's expert contributors.

Ask Questions from Facebook and Twitter

FiLife allows Facebook and Twitter users to send questions and get responses from FiLife. Due to the economic downturn, topics such as budgeting, saving, spending and credit are a greater part of household conversations. At the same time, individuals are looking to a broader community for advice on personal finance at a time when people are sharing more online. Recognizing the trends in personal finance and social networking, FiLife has developed a two-way API that allows individuals to use their existing accounts on social networking sites like Facebook and Twitter to tap into advice and ask questions of the FiLife community and share with friends.

FiLife is a free site for registered users and hosts tools to help resolve personal finance challenges like budgeting, getting out of debt and paying off student loans.

"We are thrilled to enhance FiLife.com with a new question and answer platform and two-way API. Our management team has tracked the needs of the personal finance community for almost a year, and we have identified that we are at a moment in time where individuals across the country are facing unprecedented personal finance challenges and looking for advice they can trust," said Ezra Kucharz, President of FiLife.

FiLife has partnered with the National Association of Personal Finance Advisors (NAPFA), the country's largest association of Fee-Only financial advisors, which encourages its membership to participate on the site. Independent advisors and Certified Financial Planner(TM) (CFP®) practitioners also participate on the site.

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