Canadian Tire Financial Services launches 'curved' MasterCard PayPass card

Source: MasterCard

Canadian Tire Financial Services and MasterCard Worldwide are introducing a uniquely shaped credit card with contactless technology featuring cash back rewards, tailored to young professionals.

The new Canadian Tire Curve MasterCard with the PayPass feature has no annual fee, offers valuable cash rewards on new purchases made at more than 29 million merchants around the world and is now available by visiting thecurvecard.com.

"The Curve MasterCard offers our customers cash back rewards and lots of flexibility at a time of life when they really need it," says Jim Kozack, vice president, Marketing, Canadian Tire Financial Services Limited. "At Canadian Tire Financial Services, we believe in keeping customers for life. This means offering innovative financial products that respond to our customers' own priorities and needs with the right value and service to help them along their way."

"The card's fun, distinct shape is merged with secure contactless PayPass technology delivered by Giesecke & Devrient and is the first of its kind in Canada," commented Willis Morettin, senior vice president Sales & Marketing, Giesecke & Devrient Canada. "We are proud to play our part in delivering cutting-edge technology that is both remarkable and relevant."

To celebrate the pilot launch of the Curve MasterCard, Canadian Tire Financial Services Limited is holding a video contest that asks card members to submit a video demonstrating how they 'stand out from the crowd'. The grand prize features a star-studded trip for two to an awards show in Los Angeles, compliments of MasterCard.

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