The mobile site also features a new mobile wallet to store, combine and split vouchers which can be used to shop, pay and play online using cash. Additionally there is also a WAP version of the site to allow for emerging markets to utilise Ukash services via mobile devices. Both versions of the site will be rolled-out to other countries in the coming months.

For iPhone users, Untitled London has also created functionality that utilises 'current location' technology to quickly and conveniently identify the nearest physical locations for Ukash users to buy vouchers. The company plans to roll out this convenient mobile feature to more countries across Europe in the next few months.

The Ukash mobile site can be accessed at www.ukash.com or www.ukash.mobi and provides consumers with a user-friendly interface that shows how to get Ukash, where to spend it and provides access to the mobile wallet 24 hours a day. The platform will host exclusive mobile-specific products and services and will allow new mobile-specific merchants to tap into the Ukash proposition while providing current merchants with another channel to publicise their offering.

Mark Chirnside, chief executive officer, Ukash said: "As advances in technology continue to change and enhance the retail landscape it is important for companies to offer consumers and merchants new and more convenient ways to benefit from products and services. The new Ukash mobile site uses cutting-edge technology to ensure that our users can access our product in the most convenient way possible."

Ukash, which is continuing to expand its reach in its quest to make online shopping available to everybody, anywhere in the world, is available in the UK, mainland Europe, South Africa and Australia and has an existing global network of 275,000.