O2 Money partners Mobile Commerce for location-based search

Source: Mobile Commerce

Mobile Commerce, the UK's leading provider of location-based services (LBS) and mobile content integration, has partnered with O2 to provide Location-based search for O2 Money - the new business within O2 which will seek to advance the synergies between mobile and money.

Mobile Commerce is providing an SMS 'find nearest' service, enabling O2 customers to find the nearest place to cash load their Load & Go card.

Aimed at young people aged 13 and over, the innovative card gives them the freedom and convenience of a Visa card, but within a safe framework. Load & Go will help teens learn valuable lessons about money management as well as providing a safer way to carry around their pocket money.

Mobile Commerce's technology enables O2 customers to find their nearest cash load point by texting a key word (e.g. LOAD) to 80202. The user will then receive a free text message with details of the nearest cash load location based on their location. There are over 20,000 locations across the country where cards can be loaded, including all O2 stores, PayPoint outlets and independent retailers displaying the e-pay logo.

Steve Page, Mobile Commerce CEO, said: "We are delighted to be a part of O2's innovation. With the current economic climate the O2 Money cards are the perfect way to help people, young and old, control their spending, and with Mobile Commerce's SMS location service they have the reassurance of knowing exactly when and where they can load their money. This is another example of how mobile can be integrated into areas of people's lives in new and innovative ways to make them simpler, and another example of how our location-based search service can be applied."

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