Heartland Payment Systems (NYSE:HPY), one of the nation's largest payments processors, now offers prepaid calling services including wireless and long-distance minutes through its new ePIN It! program.
Business owners can download the program directly to their point-of-sale (POS) terminals and allow customers to purchase more than 110 offerings from most major wireless carriers. The offering also includes domestic and international long-distance products.
When customers purchase minute allotments, personal identification numbers (PINs) are printed on receipts generated from the POS terminals. Customers can then quickly and conveniently access their minutes by calling a toll-free number directly from their phones and inputting their PINs.
"Since this is a receipt-based service, merchants can increase their profits with each sale - using the same POS terminals they already use for credit/debit transactions," said William Collins, senior director of vertical market strategy at Heartland. "Unlike traditional prepaid services that require merchants to purchase plastic cards and special terminals to process the transactions, there is no upfront investment. Plus, there is no inventory to display, so merchants don't have to give up valuable shelf space."
The ePIN It! program operates on VeriFone Vx500 series and Omni 3740/3750 terminals, as well as Radiant POS systems.