Gomez, the leader in Web application experience management, today announced that BMO Bank of Montreal has renewed and grown its investment in Gomez's Web application performance monitoring solutions in a strategic move to further strengthen its brand and competitive edge in the online financial services industry.
A six-year customer, BMO uses Gomez's on-demand Web performance monitoring solutions to measure the uptime, availability and speed of its public online banking services to ensure that it continuously delivers quality Web experiences to customers. By expanding its investment, BMO will now monitor the performance of key touch points that will help to continually improve the online customer experiences for all users
Gomez's Web performance monitoring solutions help businesses like BMO identify and resolve issues by measuring how Web sites and Web transactions perform from the "outside-in" - from their end-users' perspective. Employing the world's largest physical testing network, spanning over 100,000 global measurement points, the Gomez solution provides BMO with rapid alerts to performance issues in real-time -- before customers complain -- delivering granular, object-level data that quickly isolates issues and their root causes. Using Gomez, BMO is able to baseline and track performance thresholds, prioritize and escalate troubleshooting when issues occur, as well as manage service-level agreements between its business, IT operations and development/QA teams.
Over the course of six years, BMO's IT operations team has been improving the uptime and availability of its public Web site using Gomez's services. Using Gomez Web performance benchmarks, it also tracks its performance compared to industry peers to ensure that it is always among the leaders. Now, recognizing that customers have ever-increasing expectations for fast and successful Web experiences, BMO's marketing and ebusiness group has elevated the role of Web experience management within the organization,
"A positive online experience can strengthen brand loyalty, especially banking online. It's not just a matter of speed but confidence in the success of the online experience. In this highly competitive financial services market, BMO's brand must also represent a top-quality online experience and Gomez's Web performance monitoring solution helps us ensure we deliver on that promise," said Bal Sahjpaul, Director of ebusiness, BMO Bank of Montreal.
"Performance issues can occur anywhere in the highly-complex Web application delivery chain - behind the firewall, in the cloud, via third parties, ISPs, as well as on end-users' PCs," said Matt Poepsel, VP of Performance Strategies at Gomez. "Ensuring Web pages and transactions perform well is a must-have for any organization doing business over the Web. The sure-fire way to avoid and resolve issues before they impact your customers, your brand and even your revenue is to continuously monitor performance from the end-user's perspective."