Euronet Worldwide ("Euronet") (NASDAQ: EEFT), a leading electronic payments distributor, today announced the rebranding of its global Prepaid Division under the name epay.
Previously operating under six different names worldwide, the change reinforces the distinct, but related strength of Euronet's Prepaid subsidiaries across all regions. The new identity will provide the Division with a worldwide retail brand that is known for quality service and consistent products.
Currently, Euronet's Prepaid Division is one of the largest international distributors of prepaid mobile airtime. The establishment of a single brand signifies the division's transformation from a prepaid mobile top-up distributor to a leading provider of payment services and technology. The credibility and success of Euronet's individual brands provide a strong platform for the newly created global brand to ensure the Division remains an exciting and rewarding partner for service providers and retailers worldwide.
The new epay logo design embraces existing strong elements from the logos of its parent company and sister subsidiaries to create one distinct, yet synergistic brand that stands for professional, innovative and spirited values. The design is channeled toward creating a visual impact in a crowded retail space.
"Our new name, epay, now unites all of our best-in-class companies under one brand to further promote our position as the leading worldwide payment and cash collection network provider," said Gareth Gumbley, Euronet senior vice president and managing director, epay Division. "Just as our business strategy has evolved over the years to meet the needs of our customers, so must our brands. The new brand identity is a reflection of that evolution to deliver brand leadership and enhanced value to our customers. It brings together our successful elements - local market knowledge, operational expertise and international distribution reach - required by multinational retailers and global consumer brands."
Several Euronet prepaid subsidiaries already carry the epay name. The remaining companies: PaySpot, Telerecarga, Movilcarga, Brodos and Transact will now adopt the new branding. Working with some of the world's largest retailers and consumer brands, Euronet's prepaid division has experienced tremendous success within the prepaid industry. The new identity affirms the company's commitment to leading innovation in the 'e' payment market while providing a platform for further growth and expansion.