First Data, a global leader in electronic commerce and payment processing services, today announced Sheetz as a new customer of the First Data GO-Tag payment technology solution.
The GO-Tag solution is First Data's latest innovation that allows consumers to make purchases simply by tapping their sticker on a contactless reader. Sheetz will begin to sell the First Data GO-Tag solution at all of its 350 locations across the U.S. by the end of July.
The First Data GO-Tag solution allows consumers to use contactless payment technology to make purchases easier and faster. The GO-Tag solution deployed by Sheetz is configured as an open-loop, reloadable prepaid payment sticker and can be used wherever Visa payWave is accepted. For those merchant locations that do not accept contactless payments, the GO-Tag solution includes a separate magnetic-stripe Visa prepaid card.
"We are pleased to partner with Sheetz on providing consumers a more innovative way to pay for their purchases," said Barry McCarthy, general manager of Mobile Commerce and Point of Sale Solutions at First Data. "With First Data's GO-Tag solution, Sheetz customers no longer have to carry cash or go through the hassles of storing loose change. By simply tapping their GO-Tag on a contactless reader, the transaction is completed instantly - no waiting or signature required."
Sheetz convenience stores operate 24 hours a day, 365 days a year throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. As one of America's fastest growing convenience store chains, Sheetz is committed to using technology to enhance the customer experience whether it is their award-winning menu items ordered through unique touch-screen order points, Wi-Fi access in most locations, or contactless payment options at the pump.
"We are always looking for ways to improve the in-store experience for our customers by making purchases faster and more convenient," said Louie Sheetz, executive vice president, Sheetz marketing. "This new GO-Tag technology will make things easier for customers as well as for our store employees. We are excited to be among the first retailers to implement this system."