In light of the increasing market complexity and volatility, institutions recognize an increasing need to make better and faster decisions in order to stay ahead of the competition.
To help them remain a market leader, Alliant Credit Union, the eighth-largest credit union in the nation based on asset size, selected SAS, the leader in business analytics software and services. By partnering with SAS, Alliant will provide more consistent and in-depth analytics for greater fact-based decision making and better member service.
"Performing proper statistical analysis using spreadsheets is like manually weaving a cloth," said Mona Leung, Chief Financial Officer of Alliant Credit Union. "As we seek to enhance our human capital with more advanced skill sets, our employees are demanding better tools for more complex analytics. We chose SAS® Enterprise MinerTM since it offered the most complete solution that would allow us to both meet market challenges and satisfy our employees' desire to do their jobs better. SAS is a well-known leader in the financial services industry with a strong reputation."
SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models from vast amounts of data collected across the enterprise. With SAS, Alliant plans to produce twice as many models to improve their current planning and forecasting processes. Alliant will also implement SAS predictive modeling software for both marketing and credit risk management efforts.
"With enhanced analytic capabilities, we can provide better member service," said Leung. "From a risk management perspective, it will allow us to be more effective in managing both the risks and rewards. And from a marketing perspective, it will help us get the right message to the right member at the right time resulting in higher member satisfaction. This underscores our ability to deliver the 'Alliant Advantage' of consistently superior financial value to our members and a safe and secure place for saving and borrowing."
With more than 30 years of experience in financial services, SAS works closely with top financial institutions to provide timely solutions that address critical business needs. SAS data integration, fraud detection, risk management, regulatory compliance, customer intelligence and other software are used by more than 3,100 financial institutions worldwide (96 percent of banks in the FORTUNE Global 500®). Furthermore, financial services is SAS' largest industry segment by revenue, contributing 42 percent of the total company revenue of $2.26 billion in 2008.