Users and applications can now register interest to some data in an ActivePivot cube (a cell, a set of cells, an MDX query, etc.) and receive real-time notifications about any changes made to that data. Only what is changed is forwarded to the subscribers. ActivePivot 3.0 becomes the first of its kind in terms of a "continuous OLAP" solution by coupling low-latency incremental cube updates with its real-time push technology. ActivePivot now stands at the crossroad of Business Intelligence and Complex Event Processing.

Thanks to ActivePivot's publish/subscribe feature, clients have deployed key trading and risk management applications such as:

1. FX and MM position keeping and real-time profit and loss
2. Margining and collateral management , including alerts, automated cash calls and stop loss
3. Volatility risk management (vega trading) combined with high performance and grid-enabled valuation engines

ActivePivot replaces expensive in-house or monolithic applications with a generic tool instead, providing a high return-on-investment (ROI).

Antoine Chambille, product manager of ActivePivot, states "our client base keeps coming up with new ideas for the use of our in-memory, object-based OLAP engine and these ideas usually revolve around the real-time aspect of our software. Every time they do come up with a new proposal, it pushes ActivePivot to perform even better and quicker, and when ActivePivot succeeds, it leads our clients to come up with even more demanding requirements the next time. It is a good cycle to be in and I am very proud to say that ActivePivot has risen to the challenge each and every time. Our technology user's love it and in the end, it is their business user's that benefit".