This launch continues the service's progress from providing valuable financial management information, to delivering actionable recommendations. While Mint.com already shows users their entire net worth in a clear and simple interface, Financial Fitness goes further, suggesting specific steps to improve that financial standing. Starting today, ten percent of Mint.com's more than 1 million users will gain access to this new feature, helping to refine it before its broad launch early this summer.

"Most financial advice makes smart money management seem complicated, and it's not," said Aaron Patzer, founder and CEO of Mint.com. "The basics of personal financial management are simple and can be easily understood and practiced by everyone. We designed Financial Fitness to show that to our users and get them started."

Financial Fitness defines five personal finance principles and specifies the steps everyone should take on a weekly, monthly and annual basis to put them into action.

Integrated directly into users' automated Mint.com service, which tracks their spending and investments every day, Financial Fitness recognizes and alerts users when they are on- or off-track in achieving financial health.
The five money-saving principles at the core of Mint.com's Financial Fitness advice are:

1. Know your Money
2. Spend Less than you Earn
3. Use Debt Wisely
4. Invest Your Savings
5. Prepare for the Unexpected

For each core principle, Mint.com defines the tasks a user needs to do to be fiscally fit, whether keeping to a budget, avoiding late fees, saving money, or making a retirement contribution. Mint.com not only shows users the steps they need to take, but also explains why they're important. The approach is distinctive in four key ways:

1. Alerts users, through integration with the user's Mint.com account, when key "Achieve-Mints" are, or are not, being met - like going a full month with no bank fees.
2. Makes each step immediately actionable, with direct access to Mint-approved tools, calculators, and providers that help them make real progress in real time.
3. Reveals new steps toward improvement on an ongoing basis, based on each user's individual situation.
4. Tracks progress toward greater financial fitness in an engaging way.

"Whether their ultimate financial goal is getting out of debt, investing for college or a home, or saving for retirement, everyone should follow the fundamentals outlined by Financial Fitness," added Patzer. "We not only make it easier to understand how to get financially fit, but add a little fun, with the ability to earn points toward the goal of achieving 100% fitness. Like any goal - from weight loss, to video game domination, or getting a promotion -specific, actionable plans help people stay on track in the short term, and achieve more in the long term."

This initial entry into financial advice mirrors the launch of Mint.com's breakthrough money management tool. While dozens of expensive desktop software packages existed before the September, 2007 introduction of this free, online personal finance service, Mint.com's simplicity and ease-of-use have made it the fastest growing personal finance service ever and a favorite among experts, earning it a series of prestigious awards. The service recently added its millionth user and now provides online personal financial management services to 1% of all US households.