Capital One chooses Efficient Frontier to manage search engine marketing
Efficient Frontier has been selected by Capital One Bank (Europe) plc to manage its Search campaigns across Google, Yahoo! and Microsoft Live Search in the UK.
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This will give Capital One access to Efficient Frontier's team of search marketing experts and their unique predictive modelling technology in order to maximise the sales uplift from Search campaigns across Capital One's products.
David White, Efficient Frontier general manager says, "Search marketing is a highly complex environment, demanding sophisticated bid management algorithms coupled with the expertise of market analysts and marketers. We are delighted Capital One has selected us as their full service search provider."