Rapid Addition ramps up sales drive with hire of Alex Suesserott

Source: Rapid Addition

Rapid Addition - a software solutions provider to the global electronic financial markets - has today announced the arrival of Alex Suesserott as its new head of sales, further underlining the company's steady growth.

Suesserott will be working closely with Stefan Basiuk, Marketing & Business Development Manager, on the implementation of Rapid Addition's marketing drive to its core markets of banks and broker-dealers, exchanges, and high volume hedge funds. In particular, he will be looking to develop opportunities based on market trends in algorithmic trading that take advantage of dark pools of liquidity as investment banks, investment managers, and broker-dealers look to reduce the costs of trading.

Mr Suesserott joins Rapid Addition from Peresys, a provider of IT solutions to the retail and wholesale investment industry, and brings two decades of product strategy and sales management experience in Europe, the Middle East and Africa to the firm.

Prior to Mr Suesserott's work at Peresys, where he was responsible for their offshoring business, he was instrumental in establishing the European-wide drive for TransactTools, a provider of electronic trading connectivity management solutions.  He also led the UK and EMEA teams for Thomson Financial's three flagship transaction business units.

Mr Suesserott has a background in electronic trading and has worked for brokers, including Instinet Fixed Income, Refco and Currenex, giving him broad experience across - and deep knowledge of - all asset classes.  He started his career at Bloomberg, where he launched their emerging markets business in the mid 1990s and drove sales and product development for Bloomberg in EMEA.

Mr Suesserott is a graduate of European Business School and received his MBA from Guildhall University in London.

Rapid Addition recently launched the Beta 8 version of the Rapid Addition AlgoEditor, an authoring tool aimed at broker-dealers that enables users to publish the parameters of trading algorithms in a standardised format called FIXatdl.

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