Sybase 365 pioneers intelligent SMS-based geolocation service

Source: Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), a leader in mobile messaging services, today announced the release of SMS Locator Service at GSMA Mobile World Congress currently underway in Barcelona.

SMS Locator Service is the world’s premiere intelligent SMS geo-location service with advanced geographic information enabling mobile subscribers to request turn-by-turn directions of locations closest to their current position. SMS Locator Service interface with natural language software guides users through the process, providing prompts when necessary and allowing the user to make requests using their own words by supporting abbreviations, acronyms, nicknames and common misspellings.

The company’s mobile banking suite - Sybase mBanking 365 - now offers the SMS Locator Service, enabling customers to find their closest bank branch or ATM location, anytime, anywhere.

Financial services are not the only industry where SMS Locator Service technology can be effectively used. Enterprises, including retail chains and government agencies can include the SMS Locator Service as part of their mobile services strategy.

"SMS is still the most effective way for enterprises to reach the most users anywhere in the world," said Matthew Talbot, Vice President, mCommerce for Sybase 365. "SMS Locator service is an effective, real time offering for enterprises who want to enrich their end users’ experience by providing fast, convenient information no matter where they are or where they want to go."

SMS Locater Service is created using Sybase iAnywhere Answers Anywhere platform and the ESRI geographic information system service, that handles the complexity of geocoding by matching addresses into latitude and longitude for accurate information. Combined with the Sybase 365™ global messaging operator-grade network, this delivers a unique, value-added service for enterprises worldwide.

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