TD Ameritrade Institutional launches platform for advisors

Source: TD Ameritrade

TD Ameritrade Institutional's new Veo Next Generation platform was built in collaboration with advisors to deliver the technology they need in a difficult business environment.

Advisors provided critical input and feedback in the development of Veo Next Generation functionality. As a result, the new technology offers advisors an easier and more streamlined way of doing business.

"Working smarter and faster has never been more important than it is today," said Jon Patullo, Director of TD AMERITRADE Institutional's Technology Platform Management. "Advisor input is critical and we continue to listen to advisors and use feedback to provide flexible, customizable technology to help them work more efficiently and provide an improved online experience."

This release of Veo Next Generation is the first in a series of enhancements to the TD AMERITRADE Institutional technology platform. Veo Next Generation combines the best features of several legacy platforms and advisor design suggestions. By consolidating to a single technology platform, TD AMERITRADE Institutional can offer advisors new products and services more efficiently and allow more flexibility for future product additions.

"Not only can we deliver new technologies faster, but the user experience is better too," said Patullo. "Our technology team spent time observing advisors as they actively used the platform. Based on those collaborative sessions, we made the site more intuitive. For instance, the site was enhanced to add more flexibility in customizing views for client account information based directly on advisor feedback."

Nearly 1300 advisors have experienced the new platform, which boasts a long list of key enhancements. Some of the functionality changes include real-time account views which allow advisors to see real-time positions, balances and history for client accounts. Advisors will also see immediate benefit from new features including the ability to move money on demand using electronic ACH account transfers. And a new account profile page gives advisors a more comprehensive view of client account information all in one place.

In addition to the account changes, trading functionality is more streamlined. For example, a redesigned trading interface gives users the ability to create multiple trades on a single screen. Trading is closely integrated throughout the site. For example, advisors can select multiple positions and submit trades for them all at once.

Other key trading features include:

  • Simplified Order Entry
  • New Blotter Functionality
  • Express Trading
  • Expanded order details
  • Exporting Trade Data
  • Enhanced Order status
  • Redesigned block trade allocation functionality

Advisors can expect more enhancements throughout the coming year including innovative security tools to help safeguard client assets, consolidated tax forms, complex options trading and the integration of Amerivest, a portfolio allocation service.1 The migration process began in January. Advisors will be transitioned from Veo to Veo Next Generation over a six-month period. We expect the new platform to be available to all advisors by summer of 2009.

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