Fund.com unveils Web site for investors

Source: Fund.com

Fund.com (OTC BB:FNDM.OB), an online financial information provider, announced today that it has launched its next generation website at fund.com where investors can use interactive tools to personalize investment goals, research funds and discover investment opportunities for their portfolio and retirement goals.

Morningstar reports there are over 106,000 mutual fund classes to choose from worldwide. Fund.com's powerful tools simplify the fund screening and selection process for the individual investor.

Fund.com's goal is to connect product providers with motivated investors. We accomplish this through a user experience uncommon in other financial websites, utilizing interactive elements that are meant to be approachable and deeply engaging without being impersonally "institutional."

Fund.com's market audience is large. In 2008, 45.6 percent of U.S. households owned shares of mutual funds or other U.S.-registered investment companies -- including exchange-traded funds, closed-end funds, and unit investment trusts -- representing an estimated 53.3 million households and 93.2 million investors, according to the Investment Company Institute.

According to the Financial Times, investors pulled a net $320 billion from mutual funds in 2008, a record in both dollar terms and as a percentage of assets. Reflecting an uncertainty amongst individuals about how investment savings should be allocated, this represents a large market opportunity for Fund.com.

"As consumers continue to have the current economic situation thrust front and center in their lives, we have been working to develop fund.com as a comprehensive and reliable source of financial information and education," said Greg Webster, CEO of Fund.com. "Developed in partnership with leading design and technology partners, the new fund.com website is really about taking the challenge out of investing for consumers and providing our institutional partners with access to motivated investors. Our main focus was designing a user experience that would be a great change from what investors have come to settle for on the web."

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