Confirmit Horizons enables businesses to conduct multi-channel feedback programs both on and offline, using the Web, telephone, paper, IVR, mobile and other data collection methods.

Businesses can use multiple channels in a single feedback program to accommodate individual feedback preferences. This increases participation, delivers more accurate responses, and drives better customer and employee relationships.

Pat Molloy, Chief Strategy Officer at Confirmit, says: "Horizons is the industry's first Software as a Service solution to combine true multi-channel feedback with the cost reductions and efficiencies offered by on-demand delivery. The arrival of this revolutionary platform has created widespread interest, particularly among those responsible for Customer Experience Management across all sectors.

"Our clients can take advantage of a host of new capabilities while benefitting from Confirmit's ten years experience in delivering reliable, secure and robust software."

Key new elements of Horizons include:

• A module for reporting and analysis that enhances reporting productivity and increases opportunities for collaboration. Organizations can aggregate feedback from a variety of sources for better analysis, and quickly link feedback to other functions to deliver relevant and accurate insight.
• An 'Analyst' role that enables users to perform ad hoc analysis for rapid sharing of information. A new Reporting API (Application Programming Interface) automates the production of report tables for faster analysis processes, and enables extensive integration with other systems and services to facilitate sharing of dynamic reports.
• A hosted telephony service that provides on-demand telephone interviewing. This enables rapid call back to manage customers who report dissatisfaction, and reduces costs since there is no hardware or administration requirement.
• A module for telephone research thathat not only gives individuals more choice when completing surveys, but also gives call center supervisors extensive capabilities to manage interviewers and calling activity.

This multi-channel functionality enables businesses to create a wide range of event-driven surveys, linking feedback requests to specific customer touch points. They can also create alerting procedures to deal with specific responses, immediately fixing poor customer and employee experiences. Horizons removes the scripting requirement so that alerts can now be developed quickly, in most cases without any IT involvement.

According to Gartner, a leading IT advisory firm, "when surveying customers instilling best practice is essential. Make sure the right questions are asked to the right customer at the right time on the right channel, presented in a relevant and personalized way and followed up on to reinforce that their voice is being acted on and not just disappearing into a black hole."[1]

Molloy explains: "Confirmit Horizons addresses a long standing business requirement for multi-channel feedback solutions, delivering a true, holistic view of the customer. By offering customers multiple channels for survey completion and the ability to switch channels in the middle of providing feedback, businesses can maximize response to customer and employee issues, build better relationships based on trust, and enhance retention of both groups."