Airline bmibaby launches ATM ad campaign

Source: i-design

bmibaby, the low cost airline, is to advertise its lowest ever prices on cash machine screens.

The ATM campaign will goes live via cash machine advertising powered by i-design's market leading third party advertising solution, atmAd. It will target people with the latest flight offers from East Midlands, Manchester, Birmingham and Cardiff Airport.

The dynamic digital advertisements will run in proximity to the airline's four UK airports and will appear across 850,000 individual one to one transactions.

"We wanted to use an innovative medium that would engage with our target audience on a one to one level. By using atmAd we can target people with the latest bmibaby flight offers whilst they are in a money frame of mind," said Julian Carr, commercial director, bmibaby.

The campaign will also feature a 'book your cheap flight' reminder on 212,500 branded ATM receipts which will be distributed during the campaign period. The atmAd element is part of bmibaby's wider advertising campaign, which will also include press, outdoor, online, ITV weather sponsorship and PR activity.

"bmi baby is one of a number of airlines experiencing the benefit of being able to reach a wider target audience through atmAd's unique ability to deliver campaigns across multiple networks," commented Ana Stewart, CEO of i-design multimedia.

"Cash machines powered by atmAd offer a unique advertising medium that enables advertisers to identify individual ATMs at specific locations, to ensure maximum personal engagement with a strong ROI. It delivers real value in financially challenging times and enhancing consumer experience," she concluded.

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