Boston taxis get self-swipe card readers

Source: Creative Mobile Technologies

Creative Mobile Technologies (CMT), the nation's largest comprehensive taxi technology services provider, has inked a deal with Boston Cab Dispatch, Boston's premier radio affiliation service with almost 500 member taxis comprising over 25% of the Boston taxi industry.

The deal will bring Boston taxi passengers a quick and easy rear-seat, self-swipe credit card payment system as well as multi-channel, interactive media screens and additional technologies designed to enhance the passenger experience and drive new efficiencies into taxi service offerings. The technology will also bring Boston Cab members into compliance with the City of Boston's mandate, that by April 2009, all taxis must provide rear-seat credit card acceptance capability.

This is the second major American taxi company in less than three months to announce the implementation of CMT's state-of-the-art taxi technology. In October 2008, CMT struck a similar deal with Chicago's Yellow, Checker and Blue Diamond family of 2,600 taxicabs. CMT is currently operating in more than 5,500 New York City taxicabs.

These new service offerings are based on CMT's "FREEdom Solution," developed in New York City by leading technology professionals and recognized leaders of the taxi industry. CMT's signature Passenger Information Monitors (PIMs) feature credit card acceptance functionality enabling passengers to securely swipe their own credit card and complete wireless transactions in seconds. The CMT PIM, which features a uniquely tailored news and entertainment network as well as GPS-powered maps that passengers can control with state-of-the-art touch-screen technology, has revolutionized and redefined the modern rider's taxicab experience.

"CMT is very excited about bringing our award-winning product to the great City of Boston whose exceptional taxi system is exemplified by Boston Cab Dispatch and its forward-thinking CEO, Brett Barenholtz," said Ron Sherman, CEO of Creative Mobile Technologies.

Jason Poliner, CMT's Chief Operating Officer, said "Boston taxi passengers will now have the quickest, safest, and most reliable credit card payment process available while the Boston taxi industry will benefit from higher passenger volumes and larger tips. Our completely re-engineered, state-of-the-art touch screens feature entertaining media content and important local information that will provide a value-added service previously unavailable to Boston riders."

Boston Cab Dispatch is a well-respected innovator in the Boston taxi industry. The company has remained ahead of the curve, having implemented the first computerized dispatch system in Boston -- 12 years before any other taxi company. Boston Cab currently has the greenest taxi service in New England.

"While our mandate is simply to provide credit card access in the back seat, we have chosen to go a step further and embrace the latest technology available to the taxi industry," said Brett Barenholtz, CEO of Boston Cab Dispatch. "After an exhaustive and thorough research process, we are convinced that CMT's excellent record of safe, reliable credit card processing, coupled with its superior media screen product, provides a perfect match for Boston Cab which always strives to provide our members and customers with the best possible service."

Boston Cab Dispatch's drivers will also benefit from the implementation of CMT's advanced solution. The technology will vastly improve credit card transaction reliability, efficiency, and ease-of-use in both the driver and passenger components of the transaction process, and the seamless integration with Boston Cab Dispatch's existing host dispatch technology will increase the fleet's geographic coverage capabilities and eliminate the need for redundant in-vehicle data communications appliances.

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