The new technology represents a strong new revenue opportunity for organisations that service a network of payment card issuers: growing consumer demand for photo cards means they will be well-positioned to benefit from demand from card issuing clients. The issuers, in-turn will benefit from the positive brand perception of offering a value added, and very popular, service.

Through a simple administration console, aggregators can set up custom interfaces of the card designer to match the brand requirement of an issuer's card program within a matter of minutes - and without the need to directly involve Serverside. Organizations set to benefit from AllAboutMe PCS include:

• Card Personalization Bureaus
  
• Card Processors
  
• Credit Union Service Organizations
  
• Issuers with Multiple Co-Brand and / or Affinity Programs
  
• Value Added Re-sellers (VARs) servicing the financial services sector

In addition to the core technology, aggregators are provided with sales material to introduce card customization and support its ROI. They are also given full instructional and administrative modules to provide the world-class card customization technology seamlessly to their clients. And reliably: Serverside has a global network of top-tier hosting facilities delivering card customization to some of the biggest financial institutions in the world.

Adam Elgar, President, Serverside Group, commented: "The thought behind AllAboutMe PCS is to open the Serverside network to organisations that have existing relationships with card issuers. To achieve this, we've created a simple and low-risk way for the partner to directly benefit from the growing demand for design-your-own cards. Through it, they can deliver the best-in-class offering without needing to build any software in-house. It's a win-win situation in what is a very tough market."