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TD Ameritrade unveils BlackBerry app

12 November 2008  |  3133 views  |  0 Source: TD Ameritrade

Recognizing the growing need for more customization and flexibility in an unprecedented market environment, TD Ameritrade announced today that it has partnered with developer Market Simplified to help its clients who own BlackBerry smartphones stay within an arm's reach of their accounts and assets.

This new technology now allows TD AMERITRADE clients to access account details, real-time quotes, market data, news and technical analysis tools while on-the-go from their BlackBerry smartphones from Research In Motion (NASDAQ: RIMM), as well as several other mobile devices.

Market Simplified's software links seamlessly to TD AMERITRADE's order routing and back-office management systems. Clients can use these mobile tools and services and still receive the support, sophisticated order routing and execution capabilities, security features and simple pricing that help make the Company the industry leader in the number of online trades placed each day.

How does it work?

TD AMERITRADE is making more niche trading tools and services, like this new mobile trading software, available to clients through its Application Program Interface, or API. The API offers extended functionality, from risk management tools to sophisticated technical analysis platforms, that allows clients to further customize their TD AMERITRADE experiences.

TD AMERITRADE's API links clients to tools and services offered by commercial and individual third party software developers that either complement or add to those currently available on the Company's retail client platform. The developers then connect to TD AMERITRADE's order routing and back office systems, creating a seamless user experience.

"Our clients are looking for more ways to stay connected to the markets and customize their trading experience. They want fast access to news, research and tools that can help them make confident, actionable investment decisions," said Jay Pestrichelli, managing director of the Trader Group. "Partnering with a variety of software developers through our API program allows us to give our clients more flexibility and, more importantly, choice in a time of rapid market change."

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