By replacing their currently limited system with Oracle CRM On Demand, First Niagara Financial Group will address key sales and customer insight challenges the company faces, with a minimal increase to IT staff.

The new Oracle CRM On Demand implementation will help deliver better cross-sales and up-sales by measuring overall revenue and number of products sold over time, customer loyalty capitalization, better reaction to acquisitions and added lines of business, as well as increased visibility into customer profiles, trends and forecasts for higher customer satisfaction and new sales.

First Niagara Financial Group will initially roll out Oracle CRM On Demand to all 114 bank branches, and plans to roll out to other regional offices in the future.

"First Niagara Financial Group has a community-oriented philosophy, and we believe our success is directly attributable to our commitment to customers, building customer relationships and responsiveness," said Lanny Little, Executive Vice President, Consumer Banking from First Niagara Financial Group. "Because the core of our company is staked in our customer commitment, it was only natural that we decided to implement the industry-leading Oracle CRM On Demand. Through our deployment of Oracle CRM On Demand, we anticipate even greater loyalty and customer satisfaction, as we meet more of their financial needs."

"Oracle CRM On Demand continues to be the best choice for organizations who want to better engage customers, while increasing sales effectiveness, with the reliability, scalability and performance from a single industry leader," said Anthony Lye, Senior Vice President of CRM at Oracle. "We look forward to working with First Niagara Financial Group as they roll out their deployment of Oracle CRM On Demand, and helping them to achieve strategic goals for even more outstanding customer relationships and new sales opportunities."