23 January 2018
visit http://response.ncr.com

First Niagara Financial chooses Oracle CRM On Demand

10 November 2008  |  1636 views  |  0 Source: Oracle

First Niagara Financial Group (NASDAQ: FNFG), a full-service, community-focused bank providing financial services through 114 branches and four Regional Market Centers across upstate New York, has selected Oracle CRM On Demand to deliver further customer value and satisfaction, while helping to improve sales opportunities to current and new customers.

By replacing their currently limited system with Oracle CRM On Demand, First Niagara Financial Group will address key sales and customer insight challenges the company faces, with a minimal increase to IT staff.

The new Oracle CRM On Demand implementation will help deliver better cross-sales and up-sales by measuring overall revenue and number of products sold over time, customer loyalty capitalization, better reaction to acquisitions and added lines of business, as well as increased visibility into customer profiles, trends and forecasts for higher customer satisfaction and new sales.

First Niagara Financial Group will initially roll out Oracle CRM On Demand to all 114 bank branches, and plans to roll out to other regional offices in the future.

"First Niagara Financial Group has a community-oriented philosophy, and we believe our success is directly attributable to our commitment to customers, building customer relationships and responsiveness," said Lanny Little, Executive Vice President, Consumer Banking from First Niagara Financial Group. "Because the core of our company is staked in our customer commitment, it was only natural that we decided to implement the industry-leading Oracle CRM On Demand. Through our deployment of Oracle CRM On Demand, we anticipate even greater loyalty and customer satisfaction, as we meet more of their financial needs."

"Oracle CRM On Demand continues to be the best choice for organizations who want to better engage customers, while increasing sales effectiveness, with the reliability, scalability and performance from a single industry leader," said Anthony Lye, Senior Vice President of CRM at Oracle. "We look forward to working with First Niagara Financial Group as they roll out their deployment of Oracle CRM On Demand, and helping them to achieve strategic goals for even more outstanding customer relationships and new sales opportunities."

Comments: (0)

Comment on this story (membership required)

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.niceactimize.comvisit www.vasco.comvisit www.thomsonreuters.info

Top topics

Most viewed Most shared
Banks shift priorities toward growth, digitisation and innovation - surveyBanks shift priorities toward growth, digi...
9319 views comments | 37 tweets | 48 linkedin
Standard Chartered establishes fintech innovation and investment unitStandard Chartered establishes fintech inn...
9171 views comments | 14 tweets | 14 linkedin
BofA leads on blockchain patentsBofA leads on blockchain patents
8952 views comments | 12 tweets | 12 linkedin
Sbanken opens developer portal and invites customers to build their own digital bankSbanken opens developer portal and invites...
8277 views comments | 17 tweets | 11 linkedin
Metro Bank joins digital revolution with instant online account openingMetro Bank joins digital revolution with i...
6911 views comments | 13 tweets | 25 linkedin

Featured job

Competitive
Germany, Austria or Switzerland

Find your next job