Security Savings Bank today announced that it has launched a new social presence on Facebook.com, the popular online social network.
Through Security Savings Bank's Facebook site consumers will be able to share their banking experiences with friends in their network, offer and read reviews and comments by others, and learn more about Security Savings Bank's current initiatives.
"The Bank's long-term marketing strategy includes making Security Savings Bank more accessible through new media channels such as Facebook. As Facebook's use among our target customers continues to rise, it makes sense that the Bank supplements our customers' experience through the use of Facebook," said IT Director Mark Dunaisky. "As a bank we have a responsibility to meet the changing needs of our customers. This includes adopting new media in a manner that enhances our customers' overall experience with the Bank."
"As a community bank our focus is on meeting the financial needs of our local community. This includes providing complete and accurate information in a manner that is convenient," said Compliance Officer Donald Turner. "Through our Facebook site we are able to supplement the brick and mortar and traditional online experience by providing our customers the ability to reach out to others to share their experiences."