VeriSign and RatePoint team on online security

Source: VeriSign

Facing online security threats, abandoned transactions and the emerging influence of social networks, businesses looking to boost confidence and trust among consumers now have a new solution that helps them protect users while offering a way to monitor and improve their reputations.

Available today, the bundled solution combines Secure Sockets Layer (SSL) Certificates from VeriSign, Inc. (NasdaqGS:VRSN), the trusted provider of Internet infrastructure services for the networked world, with customer feedback capabilities from RatePoint, Inc., a market leader for online reputation management and customer feedback platforms for businesses.

The combination of these two value-added solutions helps build trust for online businesses. The VeriSign Secured Seal, the most trusted mark on the Internet, and EV SSL Certificates provide highly visible cues that the business is who it says it is. VeriSign secures more than 1 million Web servers worldwide with SSL encryption and rigorous authentication, while RatePoint allows customers to rate their overall satisfaction with an online business and its offerings. As a result, online businesses not only can secure their sites, they can also leverage the combination of VeriSign SSL and RatePoint reputation management to help reduce abandoned transaction rates and boost consumer confidence.

"As an online retailer, security and customer satisfaction are two key drivers to attract customers and grow our relationships with them; it's all about trust," said Chris Letendre, president of BuyMMOAccounts.com, a leading retailer of World of Warcraft accounts. "With VeriSign EV SSL Certificates and RatePoint, I can easily demonstrate my customer focus."

"For many enterprises, the influence of Internet social media has resulted in a crisis of confidence in their ability to manage opinions about their brand and business," said Toby Bell, Gartner research vice president. "Coupled with the constant increase of online fraud and phishing scams, organizations have a great deal to lose if they do not become more adept at enterprise Internet reputation management. For these reasons, reputation management and security are becoming an online business imperative."

The RatePoint solution allows online merchants to collect customer reviews, promote the reviews on their site and resolve complaints before they impact the online reputation of the business. These features tie into the rapidly emerging trend for consumers to look to other Internet users for unbiased insights into which business, product or service is worthwhile and trustworthy.

"Consumer-generated Web content is proliferating, making online reviews a common first stop for consumers considering a purchase," said Michael Lin, vice president of SSL product management at VeriSign. "By offering RatePoint's acclaimed reputation management platform alongside VeriSign SSL Certificates, we're able to bridge the gap between consumers and the businesses that serve them. With this platform, we're providing a fair, balanced and straightforward way for online businesses to connect with customers, to resolve potential disputes and to share reviews."

"Online consumers buy only from those businesses they trust, which makes VeriSign SSL the ideal launch pad for delivering RatePoint's reputation management and customer feedback platform to online retailers and other businesses," said Neal Creighton, CEO and co-founder of RatePoint. "This integrated solution combines the globally trusted VeriSign brand and its proven SSL protection with RatePoint's patent-pending platform. Together, they create what is perhaps the most innovative way for businesses to capture consumer trust -- and in the process, they can do what's necessary to bullet-proof their reputations."

 

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